Search Engine Optimization is a technique that is used promote a website i.e. SEO is a web promotion technique that is used to increase traffic to a web site. In those days business people used to promote their business by giving advertisements in newspapers. But in today's fast growing internet world people have learnt to adapt to the latest technologies erupting now a days. In the current scenario the best way to promote your business is through the internet. Many people wonder how we can promote the business through the internet. To promote your business through the internet you first need a develop a website, then you need buy a domain, then you need to host the website on a server then only the site can be accessed or viewed by others., then you need to prepare the content. After all this is ready you need to optimize your website so that you can get more visitors to visit your site and increase your sales.